On DesignMarch we open a retrospective on graphic design. In a career that now spans 30 years, Ámundi Sigurðsson has worked every kind of project imaginable in visual mediums for graphic designers. The designer‘s position, listening to his client‘s wishes and working within a certain framework requires him to be a good reader of his environment and skilled at identifying his client‘s needs. Ámundi‘s body of work certainly displays decades of style history but his work is mostly characterized by the contrasts found in the conflict of the creative urge on one hand and the request for riveting images on the other.